The green space project is based on the connection between mental health and access to green spaces. The problem stems from the idea that even though the city of Toronto has many parks and public spaces, the access to the spaces is not equal among the neighbourhoods. To research this issue user interviews were held to find out why people were visiting certain parks, what kind of experiences they were having at these spaces, and what was preventing or influencing them to visit new spaces. 

User surveys were also conducted to gather more information and build a persona with pain points and goals that summarize the research findings. This persona was then used to develop an application that would help people quickly choose an easily accessible and appropriate park for the users needs. A list of features, user stories and user flows were developed to find the best solution to this problem. 

Low, Medium and High Fidelity wireframes and prototypes were developed and user tested, with adjustments made at each step of the process to account for the user. The final product was an application that allowed for targeted searches based on location and activity preferences. This leads to a selection of park information pages that lets users quickly choose a space and find directions, hopefully increasing the amount of time spent outdoors for users.

Wilder is the final high fidelity prototype and branding for the Greenspace Project. The final prototype features a home screen, favourites and events screens, a search function based on map or list view and individual park information pages. There is also a preference function that allows users to select different activities and amenities based on their needs. 

The main brand mark features a word mark and a leaf icon. The lines of the leaf icon intersect to represent the street lines in a map as well as making a subtle “W” with the pattern. The application overall has an open feel with pastel green colours to promote a connection with nature.

Read the full case study here: 

https://medium.com/@tori1993/568abe7282b9

Decorium, an upscale furniture company located in North Toronto was rebranded in 2016. The new design features a black and white, grid theme designed to accentuate the wide range of furniture pieces. 

To reach Decorium’s clientele they advertise on a wide range of platforms. This includes digital web banners, email blasts, ad on social media and in print publications as well as a set of interactive ads with custom content on Toronto Star Touch.  

When Cultured Coffee was looking to rebrand as “Beanwise” they needed a complete overhaul. Wanting a fresh earthy look, the search for inspiration began in the product itself, beans. 

The final logo features an organic bean shape that reflects the idea of “returning to the bean” and creating a sensory experience.

Hardcover is a sexual health company providing products to universities, clinics and health centres across Canada. Wanting to appeal to a wider demographic, an update was needed to for two of their product lines. 

Barely Naked condoms were refreshed with a range of brightly covered wrappers depicting different days of the week and a cheeky underwear pattern. The multicoloured and flavoured Lollypop wrappers featured different roadsigns doubling as innuendos with a see through window to show each colour inside. 

Romain Law came with the intention to rebrand with a more established look. Wanting an image reflecting the history of the company Romain law needed a complete redesign. 

Drawing on inspiration from established institutions like Ivy league universities and heritage properties, a new word mark was created. A blue and gold colour scheme with colour blocking was executed moving forward with the brand, creating a refreshed modern look with a historic feel. 

Play was developed after extensive research and testing on todays education system. After conducting research regarding play based learning and the positive effects it has for early childhood development, I concluded there was a gap between this type of learning and the implementation in classrooms. My design solution was to create a resource that can be brought directly into the classroom,.  It contains all the materials and information needed to run successful play based learning activities. The visual approach was made with the idea in mind that this had to be appealing and understandable to kids as well as adults. 

The intended audience of this product are students and teachers. With teachers being the primary user, PLAY had to convey information relating to the benefits that play based learning promotes as well as being visually interesting at the first point of interaction. The secondary users, being young children and students has to appeal to them being easy to understand, and use. This was the reasoning behind the double sided cards used, the front contains colour coded information relating to activity energy level, group size, equipment, format and rules. While the back side contained more complicated information regarding physical, social and academic benefits as well as information regarding accessibility.

The finished product addresses the problems and questions outlined during the research phase. The over all concept of PLAY effectively creates a unique activity system that can be easily implemented in school by teachers and students. 

Olea is the latin word for Olive. Olive oil is used the world over, this project seeks to bring together three very different types of oil while creating a sense of unity. Using language and colours from the Greek, Italian and Spanish cultures each bottle is given its own unique label. Each oil is named after its defining taste characteristic in the native language. 

Olea is packaged in the portable countertop rack. The handle used for transport can be placed into the back of the rack, creating a display for the olive oils. 

The Vulnerable Surface marries the two expressive fields of creative writing and cosmetic artistry. This work is a colourful expression of two very different vulnerabilities. the vulnerability of human self worth and projected outer image, as well as the vulnerability of the shared written word. This book contains a series of short short writings each accompanied by expressive images and portraits using cosmetics as drawing tools. The book itself is library bound, using thick board pages, making each spread lay flat to see every detail in each image. 

This poster was developed to inform on the dangers of drowning. In Canada every year over 500 people die from drowning as a result of unsafe behaviour. This poster aims to target those with little knowledge and seeks to inform them of the most dangerous situations and activities most associated with drowning. 

The simple colour scheme and minimalistic icon style were chosen to compliment the large amount of complex information. It has been laid out in a manner that keeps the flow of information going. Discussing the average provincial rates, then comparing where people are drowning most often per province, and culminates in a section of safety guidelines to follow when in and around water.

The location of these posters would be in pools, recreation centres and park centres and any other area where people could be interacting with water. It is meant to visually explain the reasons behind drowning and change the perception of those who don't know how to swim or don't want to learn.

The purpose of the Community Roots app is to help users dine and shop in their community, while making healthy food choices. The app allows users to set their current location, their specific healthy eating options and when they would like to shop. Community Roots provides users with locations of grocery stores and restaurants that fit their specific preferences within their selected area. The app also shows what local foods are in season to inform the user when certain foods are available and encourage them to try new things. As well, the app allows users to keep a list of favourite places.

EXPO was created in response to the possibility of a Toronto 2025 World Expo. After being approached by the by government officials in Toronto I began generating a theme as well as a creative and visual direction for the Exposition. The idea behind my concept was Identity through Diversity. I combined triangles to build maple leaf shapes, while using a variety of colours. This approach generated a multicultural image while still incorporating national symbolism. This project encompasses a variety of print and digital deliverables, such as app screens, landing ages, tickets, press passes, and manuals. The high point of this work was the opportunity to present the final visual and creative ideas to government officials at Toronto City Hall.